X-Men - Style "Who is the best?"
X-Men Styling is a leading male grooming brand in Vietnam.
This campaign was to focus on promoting a new hair product line for the younger generation.
A famous band was breaking up and we used that as an angle to design a campaign.
The campaign ran at the right time to get organic growth
Campaign awarded Bronze in Creative effectiveness category Spikes Asia 2017.
Client: X-men Marico Vietnam
Agency: Ki Saigon
Case study
Xmen Styling MV
