Omo Matic Big Sale – A unique space discount generator
An informative campaign to create awareness for people to gain a better understanding of how to care for their clothes
40% of Ho Chi Minh City was Activated for OMO Matic.
Ladies could unlock discounts up to 80% on top fashion brands, ONLY if they knew how to take care of the fabric in a washing machine.
All the clothes came with unique tags/symbols that needed to be decoded.
Client: Unilever Vietnam
Agency: LOWE Vietnam
